graphic design agency Los Angeles
Branding & logo design, typography & color palette

Branding is all about the ways that you identify a picture of your business in your customers’ eyes. It’s the impression that pops into their minds once they hear your business name. Brand identity is how the organization communicates its temperament, tone and essence, furthermore as recollections, emotions and experiences. Visual identity graphic design is precisely that: the visual components of a brand's identity that act as the face of a brand to display those intangible qualities through pictures, shapes and color.

Think Tank designers collaborate with brand stakeholders to make assets like logos, typography, patterns, material selections, color palettes and imagery that represent a brand’s DNA. Additionally, we offer unique business cards and company stationary, Our designers typically develop a collection of visual brand pointers (style guides) that describe best practices and supply samples of visual branding applied across varied media. These guidelines  make it easier to ensure brand consistency throughout future applications.

Visual identity graphic designers must possess a knowledge of all sorts of graphic styles so as to make design parts that are appropriate across all visual media. They also possess great communication, conceptual and creative skills, and a passion for researching industries, organizations, trends and competitors.

Our company logo design process considers the end application requirements of each logo. Company logos that are only seen online have different design requirements to a brick and mortar business needing a logo for signage & traditional print. For the best logo design your logo must work for where it will be used. For this reason we display logo ideas using mochups that show variations on designs during the logo review process.

Do you have an existing business logo design? Thinktank will refresh your company logo to handle all application requirements. Thinktank Creative Design Agency knows design! So let us help deliver your next custom logo design.

Selecting the right typography for your logo and brand can be a fickle process. A graphic designer will help you make the right choices. It is important to align yourself with market competition but also distinguish yourself. Choosing the right color palette to work with your logo. It should be optimized for its intended range of use. Colors on websites are different to print. Screens offer a larger color gamut compared with print. To maintain a consistent result in your brands visual appearance it is important to identify colors that will work everywhere it is needed.